Ashburn Hotel London, London - Reviews, Room Options & Prices 2025

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Key details

About the Hotel

111 Cromwell Road, London, United Kingdom, SW7 4DP

Ashburn Hotel, a converted 19th-century London townhouse in South Kensington, offers 38 four-star rooms with dark wood furniture, signature aubergine and silver accents, and an opulent drawing room for cocktails.

Refined Room Selection

The rooms at Ashburn Hotel feature queen, king, and deluxe configurations ranging from 236 to 279 square feet. Each accommodation includes air conditioning, satellite TV, in-room safe, and complimentary Wi-Fi.

Fresh Breakfast Options

A peaceful breakfast room serves continental options including croissants, pastries, cereals, yogurt, fresh fruit, and cold cuts for £9.50 per person. An English breakfast supplement provides eggs, bacon, beans, and mushrooms.

Evening Bar Service

The bar operates from 5 PM to 11 PM daily. A 24-hour reception provides concierge services and area recommendations.

Central Transport Links

The Ashburn sits three minutes from Gloucester Road tube station, accessing Piccadilly, Circle and District lines. Heathrow Airport is 42 minutes via Piccadilly line, while Knightsbridge shops are a 10-minute walk away.

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Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Superior King Room

Max:

2 persons

25 m²

Bed options:

1 King Size Bed

Heating

Air conditioning

room details

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King Room

Max:

2 persons

26 m²

Bed options:

1 King Size Bed

Heating

Air conditioning

room details

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Deluxe Queen Room

Max:

2 persons

30 m²

Bed options:

1 King Size Bed

Heating

Air conditioning

room details

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Getting around

A guide to all available transportation options

City Center

London 2.7 mi

Airports

London City (LCY) 11.7 mi

London Heathrow (LHR) 13.9 mi

Train

Kensington (Olympia) 1.1 mi

Paddington Station 1.6 mi

Metro stations

Gloucester Road Tube700 ft

Bus

Bus stop1000 ft

Facilities

Experience a variety of amenities at the boutique hotel, crafted to ensure your comfort and unforgettable moments

Wi-Fi

Parking

Baggage storage

24-hour services

24-hour reception

24-hour security

General

No smoking on site
Wi-Fi
No parking
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
24-hour security
Baggage storage
Allergy-free rooms
Elevator
Smoke detectors
Fire extinguishers
Key card access

Guest Parking

Electric kettle

Services

Housekeeping
Laundry
Dry cleaning
Tours/Ticket assistance
Welcome drink

Dining

Bar/ Lounge area

Business

Fax/Photocopying

Children

Cribs

Spa & Leisure

Leisure/ TV room

Room features

Air conditioning
Heating
Soundproofed rooms
Sitting area
Ironing facilities

Bathroom

Free toiletries

Self-catering

Electric kettle

Media

Flat-screen TV
AM/FM alarm clock

Room decor

Carpeted floor

Location

111 Cromwell Road, London, United Kingdom, SW7 4DP

Map view

street view

111 Cromwell Road, London, United Kingdom, SW7 4DP

City landmarks

Museums

Victoria and Albert Museum

4700 ft

Garden

Buckingham Palace

1.9 mi

Parks

Hyde Park

2.0 mi

Museums

Natural History Museum

4400 ft

Museums

Science Museum

5100 ft

Westminster Bridge Road Riverside Building

Coca-Cola London Eye

2.9 mi

Museums

The British Museum

3.1 mi

Palace

Kensington Palace

1.8 mi

Parks

Kensington Gardens

1.4 mi

87-135 Brompton Rd

Harrods

1.3 mi

Events

Royal Albert Hall

1.2 mi

Museums

Design Museum

1.1 mi

Parks

Holland Park

1.1 mi

Square

Trafalgar Square

2.7 mi

Elizabeth Tower - Houses of Parliament

Big Ben

2.7 mi

Museums

National Gallery

2.7 mi

Marylebone Rd

Madame Tussauds London

2.4 mi

Monuments and Landmarks

The Albert Memorial

1.2 mi

Church

Westminster Abbey

2.5 mi

Museums

Leighton House Museum

1.3 mi

Market

Borough Market

4.2 mi

Stadiums

Stamford Bridge Stadium

1.5 mi

Gallery

Wallace Collection

2.1 mi

Museums

18 Stafford Terrace

3300 ft

Zoo

Battersea Park

1.6 mi

Museums

National Army Museum

1.2 mi

Gallery

Saatchi Gallery

1.5 mi

Store

Kensington High Street

5300 ft

LondonEngland

Kensington Square

1.4 mi

Exhibition Centre Warwick Road

Earl's Court

2.3 mi

Nearby

Museums

18 Stafford Terrace

3300 ft

Museums

Design Museum

3600 ft

81 Fulham Road Chelsea

Michelin House

3900 ft

Restaurants

ristorante vecchiomondo

100 ft

118 Cromwell Road

Park International Piano Bar & Restaurant

1000 ft

International Piano Bar & Restaurant 117-129 Cromwell Road The Park International Hotel

CheckMate Bar

1300 ft

117-129 Cromwell Road

Forum Room

1000 ft

Kensington Forum 97 Cromwell Road

La Pergola

1400 ft

138 Cromwell Road

Lorenzos London

1400 ft

138 Cromwell Road

Umami

2000 ft

98 Cromwell Rd

Reviews and Ratings

Feedback from previous guests about their experience.

70%

enjoyed the hotel and would happily stay again

7.0/10

Very good

Rooms

8.2

Location

9.6

Service

9.2

Dining

7.8

4.5/5 based on 1184 reviews

#238 of 1,141 hotels in London based on Tripadvisor

Michael

United Kingdom, March 2025

6.6/10

I had a lovely stay at the Ashburn Hotel, appreciating its cleanliness and comfortable amenities. The location was fantastic, with easy access to the Gloucester Road tube and nearby attractions. However, the breakfast experience could be improved in terms of variety and table availability.

Rooms

8.0

The rooms at Ashburn are spacious and comfortable, which is a pleasant surprise compared to many London hotels. I particularly enjoyed the comfy bed and the cleanliness, although there were minor signs of wear and tear.

Service

9.0

The staff were consistently friendly and helpful, going out of their way to assist with luggage storage and providing local recommendations. Their swift resolution of issues added a personal touch to my stay.

Location

10.0

The hotel's location is perfect for exploring London, being just a short walk from Gloucester Road tube and close to popular attractions like the National History Museum. I appreciated the convenience of nearby shops and restaurants.

Dining

7.0

While I found the breakfast offerings to be decent, it was a bit limited in variety and replenishment was slow, making it difficult to find a table during peak times.

Facilities

7.0

The hotel features essential amenities like air conditioning and Wi-Fi, both of which worked well. However, the absence of housekeeping services during my stay was noted.

Jessica

United Kingdom, February 2025

7.2/10

I stayed at the Ashburn Hotel for a few nights and honestly, it had its charm. The location was perfect for sightseeing, being super close to the Gloucester Road tube station. The decor felt a bit dated, but the cleanliness and comfort of the room made up for it. Breakfast was decent, but service could use some improvement. Overall, it was a good experience with friendly staff and good amenities.

Rooms

8.0

My room was spacious and clean, with comfy beds and good amenities. However, I noticed some furniture was showing its age, which could use an update.

Service

10.0

The staff were absolutely good! They were friendly and super helpful, making my stay all the more enjoyable.

Location

9.0

The hotel’s location was fantastic, just a short walk from the tube, making it super easy to access attractions. It was perfect for my sightseeing plans.

Dining

7.0

Breakfast had a good variety, but there were some delays in service and not all food was replaced quickly enough. The sourdough bread was a highlight, though!

Facilities

8.0

The hotel offered some nice complimentary amenities like robes and a welcome drink, which I really appreciated. The bar area was nice for unwinding after a day out.

Matthew

United Kingdom, December 2024

7.4/10

My stay at the Ashburn Hotel was quite enjoyable. The location was perfect for exploring, with Gloucester Road tube station just around the corner. The room was spacious and the bed was very comfortable, though I did find the bathroom was a bit cold at times. The staff were particularly attentive and friendly, which really made the experience special. However, the amenities felt a little dated and could use some modernization.

Rooms

8.0

The room was spacious and comfortable, providing a good night's sleep. though I found the bathroom a bit cold at times.

Service

10.0

The staff were friendly and incredibly helpful throughout my stay, always ready to assist whenever I needed something.

Location

9.0

The hotel was ideally located near public transport, restaurants, and a Waitrose down the road. making it very convenient for sightseeing.

Dining

9.0

The breakfast was excellent, offering a good variety of options, including a hearty continental spread and cooked items.

Facilities

8.0

While the amenities were a bit dated, the cleanliness and upkeep of the hotel were commendable.

Emma

United Kingdom, December 2024

7.4/10

My stay at the Ashburn Hotel was quite pleasant, marked by the hotel's charming ambiance and excellent location near Gloucester Tube station. although I did find some minor issues. The room was spacious and comfortable, but it had a few signs of wear that could be addressed. Overall, I appreciated the friendly staff and the solid breakfast offerings, despite a couple of minor disappointments with the breakfast service.

Rooms

9.0

The room I stayed in was surprisingly spacious for London standards. though it had some areas showing signs of age. The bed was exceptionally comfortable, which made for restful nights.

Service

8.0

The staff were friendly and accommodating. and they made an effort to ensure I felt welcome. However, there was a small hiccup with my breakfast booking that needed clarification.

Location

10.0

Located just a short walk from Gloucester Tube station, the hotel made it easy to explore attractions like Kensington Gardens and the V&A museum. which I found incredibly convenient.

Dining

7.0

The breakfast included a satisfactory variety. although I did notice that some items were a bit repetitive during my stay.

Facilities

7.0

The hotel offered essential amenities, though some areas could benefit from a refresh. The bar area was a nice touch for a relaxing evening after exploring the city.

Riley

United Kingdom, November 2024

7.0/10

I had a lovely stay at the Ashburn Hotel, and I'd definitely recommend it for its great location and attentive staff. The room was spacious and had a traditional charm, though I did have some issues with temperature control. Breakfast was ample, with a really nice variety to choose from. Overall, it felt like a cozy and welcoming space, with just a couple of minor drawbacks that didn’t overshadow my experience.

Rooms

8.0

My room was spacious and had a quaint atmosphere that made it feel cozy. However, I encountered some temperature issues during the stay.

Service

9.0

The staff were incredibly friendly and helpful, always ready to provide local recommendations which made my trip easier.

Location

10.0

The hotel is in an excellent location, just a few blocks from the tube and surrounded by great restaurants and attractions.

Dining

9.0

Breakfast was diverse and delicious, with a good selection of fruits, cereals, and more, definitely satisfying without needing the cooked option.